Users will soon have a fresh option that allows them to reduce the quantity of AI-made media appearing in their feeds. This initiative comes as the platform revealed that it presently contains over 1 bn AI-generated clips.
Trial and Implementation
This change is undergoing trials over the coming weeks before a widespread rollout. This development coincides with a surge in AI-generated material, driven by recent AI video creators.
AI Content on Other Platforms
Studies have shown that approximately 10% of the quickest rising channels on a competing service primarily display clips produced artificially. A considerable share of this material is considered “AI slop”, a term for substandard, factory-style content that is often illogical or surreal.
Based on user feedback that numerous viewers like content made with AI tools, including AI artwork to science explainers, and we want to offer the community the option to increase or decrease of that, based on their own choices,” commented a platform representative.
Scale of AI Content
The service shared that there are currently 1.3 billion videos on its network identified as made with AI. In total, in excess of 100 million media items are added to the app every day, making AI-generated material a relatively small part of its total content library.
Customizing Your Feed
Users will be capable of decrease or raise the amount of AI-generated videos they view by using the topic control feature in the app and selecting “AI-generated content”. Other topics that currently be controlled under the tool cover news, style, cosmetics, and dance.
Content Labeling and Policies
The platform’s rules oblige users to identify “realistic” AI-made content, and it bans harmful fake videos of celebrities or critical incidents. Any believable AI video that is without a tag can be removed under its user guidelines.
In addition, the platform will henceforth add an artificially created watermark to content made using its built-in AI features, or detected by an collaborative effort for identifying content made by AI. This step is aimed to help prevent users from trying to bypass the labeling process.
AI Literacy Programs
The platform is also launching a two million dollar awareness program for specialists and institutions to create educational content about ethical AI use. This project will assist charitable organizations focused on training computer science.
Content Safety Approach
The platform has defended its safety measures, amid discussion over proposals to make redundant a large number of safety staff in the UK. TikTok is expected to cut 439 jobs in its user protection team in London, with worker representatives and online safety experts raising concerns that humans are being replaced by machine-led review.
A company official stated that staff-based oversight would still have a role, but automated tools can safeguard staff by removing the most distressing content before it gets reviewed by staff. The platform announced a significant reduction in shocking and graphic content handled by content reviewers over the previous year due to the use of its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as swiftly, which is where a lot of the machine support is proving valuable operate efficiently.”
